About Course:
The Indian Institute of Management Kozhikode, renowned for its academic excellence and innovative approach, is proud to present the Mastery in Marketing, Analytics, and Sales (MAS) program. This elite course is meticulously designed for forward-thinking executives who are poised to become trailblazers in the business world. In a landscape where adaptability and expertise are key, the MAS program stands as a beacon of advanced learning in the realms of Marketing, Analytics, and Sales. The curriculum, crafted by distinguished faculty and industry leaders, offers an immersive experience that fuses theoretical knowledge with practical insights.
Choose to pursue the MAS programme to gain mastery in the following areas
- > Marketing Mastery - Explore cutting-edge marketing strategies and understand the intricacies of marketing dynamics in an increasingly digital marketplace.
- > Analytics Proficiency - Gain a command of data-driven decision-making with our comprehensive analytics module, empowering you with the tools to transform data into impactful business strategies.
- > Sales Excellence - Elevate your sales acumen, mastering the nuances of modern sales techniques, relationship management, and persuasive negotiation.
Eligibility criteria:
- Indian Participants:
- Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- Diploma Holders (10+3): will be considered on a case to case basis subject to having a minimum of 10 Years of work experience in a supervisory role at the time of applying for this programme.
- International Participants: Graduation or equivalent degree from any recognized University or Institution in their respective country.
- Overall Work Experience : 3 years in Marketing & Sales function or at least 5 years of work experience in business enterprises in a managerial position.
Admission Guidelines
Steps to apply for the course:
- Complete the Online Application Form :
Fill out the online application form, ensuring to provide accurate and complete information.Submit all relevant supporting documents, such as identification, educational certificates, and any other required materials.
- Qualify the Preliminary Eligibility Check:
After the submission of the application, a preliminary eligibility check will be conducted by the institute to verify if the basic requirements are met as per the course
- Submit Academic Documents and Enrollment Fee:
If the eligibility criteria are met, the candidate is expected to submit the necessary academic documents and deposit the enrollment fee as instructed to confirm the registeration
- Receive Registration Confirmation :
Upon successful submission and verification of all documents and fees, the candidate will receive a confirmation letter. This marks the completion of the registration process and your official entry into the program.
Note: All the information and documentation provided will be duly verified and if it is determined that the information and/or documentation provided by the candidate is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course, then enrolment to the course will be canceled with immediate effect with the risk of forfeiting the fee paid.
About College
Founded in 1997 with its flagship Post Graduate Programme (PGP), the Indian Institute of Management Kozhikode (IIMK) has evolved into a leading institution in management education. It offers a wide array of academic programmes, including the Fellow Programme in Management, Executive PG Programmes, Management Development Programmes, and Faculty Development Programmes. In 2013, IIMK established a dedicated Satellite campus at Infopark, Kochi, focused on Executive Education. IIMK also pioneered the PhD (Practice Track) programme for working professionals and launched innovative courses such as the one-year Post Graduate Programme in Business Leadership (2019), MBA in Finance, and MBA in Liberal Studies & Management (2020).
The institute is home to IIMK LIVE, a first-of-its-kind startup incubation programme, and the Indian Business Museum. IIMK ranks 3rd in the NIRF India Rankings 2024: Management and consistently places among the top 5 business schools in India. Globally, it is recognized in the QS World University Rankings by Subject 2024, in the 151-200 band for Business & Management Studies. Its flagship MBA (PGP) and EMBA (EPGP) programmes are also featured among top global institutes in these rankings.
IIM Kozhikode made significant leaps on the global stage, climbing 100 places in the QS rankings. It is ranked No. 2 in the CFI (non-Technical) category of the Atal Innovation Rankings (ARIIA 2021), the only IIM to achieve this distinction. IIMK is globally accredited by EQUIS (EFMD) and AMBA (UK) and debuted in the prestigious Financial Times Rankings in 2023. In the Financial Times Open-enrolment Executive Programme Providers Rankings for 2024, IIMK secured the 70th position globally.
The institute ranked #68 globally for its full-time MBA programme in the FT Masters in Management (MiM) 2024 rankings. Over the past two decades, IIM Kozhikode has delivered nearly 1300 Management Development Programmes (MDPs), training over 41,000 participants from 150+ organizations, including several Fortune 500 companies.
Accreditations:
- The ePGP in Management is accredited by AMBA
- Global Accreditations: EQUIS (EFMD) and AMBA (UK)
College Location:
Kerla, India